I was at H&M at my local mall the other day with my family just wandering around while my husband shopped, and I spotted an “organic clothing” sign. I checked it out and there was a section in the baby area with a bunch of organic clothing options. As I looked around the store, I noticed these little green “conscious” tags on a variety of clothing found in all departments, the men’s, women’s (including maternity), boys, girls and baby departments, indicating that the clothing was made with 100% organic cotton!
Organic clothing is usually pricey, so I was super excited when I looked at the price tags, and found prices starting at $5 and generally not going any higher than $30! Even better, all organic clothing was on sale for Buy 2, Get 1 FREE! I was able to grab an organic cotton dress, 2 tanks and a polo for my kids for just $17.98, so just $4.49 per item! I asked the associate and he said the sale is ongoing, with no end date at this point.
Each department had a special section where the organic clothing was showcased, as well as organic clothing on the racks throughout the store. I found everything from organic cotton made dresses, pants, shirts, sweatshirts, leggings, jeans, swimsuits, and more. They also offer organic leather, organic silk, organic hemp, natural rubber and recycled wool clothing and shoes! The key is to look for clothing with a green tag that states “Conscious” on it.
Their selection of organic clothing is already pretty big, but you can only expect to see more in the future. According to H&M’s site, they are committing to sourcing all of their cotton from sustainable sources by 2020 which means their cotton will be either organic or recycled.
They also have a Conscious clothing recycling program where you’ll get 15% off 1 item when you bring in any old clothes. They’ll either donate or recycle the material into new clothing (95% off the clothes received get recycled).
You can also save even more by purchasing discounted H & M Gift Cards, saving up to 24% off.
This is a huge step they are taking and I hope that other fashion retailers will follow in their footsteps and offer organic cotton clothing free of gmo’s, bleach and pesticides.