I’ve been using Seventh Generation products for years. They’re one of the few brands that are both natural and effective. I’m now on my second child using their diapers and have been faithfully buying their laundry detergent since I adopted a natural lifestyle.
Seventh Generation was very active in their commitment to offering natural products with their costumers health in mind, so I’m so disappointed today to see that they have signed an agreement with Unilever and will soon be acquired by them.
I was just thinking the other day that there are so few companies left that are independently ran. Seventh Generation came to mind then, so this was very surprising news to me.
I know these companies always say they’ll maintain their commitment to providing natural products, but there’s always a conflict of interest when the buying company stands for everything the natural company does not.
What are your thoughts on this acquisition?
Source: Unilever press release