It looks like Whole Foods has changed some things with their coupon page found here. In the past. the online coupons were the same as the coupons found in the in-store coupon booklet, The Whole Deal. Now, when you visit the coupon page, you are required to select your location and store.
I picked up a coupon booklet in-store as well as visited the new site based on my local store. I was bummed to see I had 7 more coupons in the booklet than I did online. There were only 33 coupons available for me to print, while there are 40 in the booklet.
I’m not really sure why these changes were made, since the booklet is still available in-store with all of the coupons. So, going forward, if you can’t find a Whole Foods coupon online that I posted in the matchups, you should be able to get the coupon in the in-store Whole Deal booklet. These coupon booklets are located in the cart area, the customer service area and at checkout.
Have you checked your store’s coupons online and seen a difference in what’s showing in the book?